New Balance “Fresh Foam” & “Fuel Cell” Product launch

Oversee production, design and creative development for a pair of videos to hype and differentiate the brand's two running platforms, while simultaneously highlighting key product stories.

From a creative mandatories perspective, the videos were product centered, direct, and to the point. Across the board, creative needed to be bold, left-of-center and unique within the category — without losing the performance angle. Optimized for a sound-off environment (don’t rely on VO, incorporate supers and text)

Role: Project Management, Client management, Pre & Post Production lead, Budget curation and management.

Agency: MKG

Location: Digital | January 2022