Roundel Advertising Week NY
Advertising Week New York is a premier conference connecting over 10,000 marketers and advertisers with industry leaders globally, and I had the opportunity to activate with the same brand for two consecutive years
With a fresh rebrand to share, Roundel hosted a custom lounge for speakers and VIPs, enhancing client relationships, driving engagement, and supporting business development. The lounge was designed for usability and networking, offering a welcoming space for meetings while highlighting Roundel’s new branding and key products.
Role: Project Management, Client Management, Budget Curation & Management, Conference Main POC, Fabrication lead, Catering lead.
Agency: MKG
Location: New York, NY | October 2023
Bold experiential touch points through multiple built moments.
Multimedia Gallery displaying key brand messaging, products, and stats was utilized as an educational tool in the space.
Programmable lighting wall installation
Bullseye Bench UGC photo opportunity and Display Boxes Takeover
Roundel Branding and presence throughout Advertising Week New York show floor
Privatized Branded Meeting Room