Dos Equis “Real Ones”
College Football Tour
For seven Saturdays throughout the 2023 CFB season, Dos Equis brought their ultimate tailgate experience to college campuses prior to some of this seasons most marquee matchups. Highlighting Dos Equis ‘Real Ones’ campaign, the tour activation included several interactive touch points: custom trading card photo booth, XXL Corn hole games, XXL Speakers, and Dos Equis product sampling and selling. Additionally, collected data entry into the Dos Equis National VIP Game Experience National Sweepstakes.
The tour included stops at Arizona State, The University of Florida, The University of Oklahoma, Texas A&M University, The University Tennessee, UCLA, and The University of Alabama.
Role: Project Management, Fabrication lead, Tech Development & integration lead, Staffing lead, Overall Logistics and Planning.
Agency: MKG
Location: National, US | August - December 2023
Large 40' x 40' branded footprint enticed guest exploration and increased dwell time.
Bar themed memorabilia wall with school- specific co- branded giveaways.
Custom fabrication XXL speakers anchored the footprint and drew in crowds with music jams.
Oversized games such as corn hole with real time scoreboard tracking.
Product sampling and selling at the custom branded bar.
Photo props and custom trading cards distributed at the photo booth.