New Balance MLB All Star Weekend
To showcase the upcoming limited collection with Shohei Ohtani, New Balance showed up in Fort Worth, Texas during MLB All Star weekend with a shoppable pop -up at the Stockyards Station.
Role: Project Management, Client management, Budget curation and management, local vendor lead (fabrication, graphics, catering and staffing)
Agency: MKG
Location: Fort Worth, Texas | July 2024
Full store take over featuring prominent enticing branding and baseball lifestyle motifs.
Locker room build out inspired by the larger Shohei Ohtani collection campaign. Props and select product accompanied the set.
A 16' rotating garment display added a dynamic way to highlight the product and added an interactive element
Customization and craft area where guests personalized hat and pennant giveaways with bespoke patches.
A unique take on product display leaning into baseball lifestyle and staying true to the target audience
Reggaeton star and NB talent, Eladio Carrion, surprised and delighted fans at the pop up with a meet and greet.